FLY UNITED OUT OF EWR (and SFO)
We created a campaign to convince New Yorkers to fly out of Newark airport (EWR), one of their main hubs in the US.
The campaign launched with these award winning taxi tops that use GPS real-time traffic data to dispel the myth that travel to JFK is faster than travel to EWR.
Cannes // Silver, Bronze
One Show // Silver
Lurzer’s Int’l Archive // OOH
London International Awards // Silver
Communication Arts // OOH
CRAFTING HISTORY
As the B-2 stealth bomber reaches it’s 30th anniversary in 2019, Northrop Grumman sees a need to create a new stealth bomber - The B-21 Raider. So we created a 3 part documentary series about the B-2, to show how important this technology is to our country, what it meant to the people who were involved in the groundbreaking airplane, and how they will use their knowledge to shape the future of stealth.
SHINING TOGETHER
Born from Tierney-developed brand positioning, Charging Forward to Protect What Matters, we re-envisioned PECO as a meaningful and relevant brand for customers by highlighting the energy company’s four focus areas (Reliability, Customer Experience, Community, and Clean Energy). Utilizing custom 3D illustration and animation—rather than lifestyle imagery—to represent Philly’s unique customers and employees, the consumer-facing campaign displays PECO’s steadfast commitment to its customers and community, demonstrating PECO’s role in providing the safe, reliable, clean energy that powers every moment that matters most to their customers.
Illustrator: Noah Camp
Dilworth Park video interaction
FORTIFY YOUR BUSINESS
Like vitamins to cereal. Like fluoride to toothpaste. Like shrimp to gumbo. UCD is the little thing that makes everything else better.
UCD can improve employees’ oral health. Which can help them take fewer sick days, keep healthcare costs in line, work flow from being disrupted, deliveries on schedule, sales calls being made, and revenue flowing.
UCD is the little thing that has a big impact. How do we show this invisible benefit to your business? By turning dental insurance into tangible products.
Viddy Awards - Platinum - Fortify TV
The Telly Awards - Silver - Fortify TV
Hermes Awards - Gold - FEDVIP Digital
Dot Comm Awards - Gold - FEDVIP Digital
Davey Awards - Fortify TV
Gamified delivery
2023 OPEN ENROLLMENT CAMPAIGN
Each component of this campaign has been carefully chosen to reflect our promise to members and commitment to our community.
We feature relatable people in our communications, offering a small glimpse into their unique story. Our members are at the core of everything we do, and we strive to represent the vibrance and diversity of the people we serve.
In the everyday moments captured in this campaign, IBX isn’t just present, but stable and supportive. The oversized, sturdy IBX letters symbolize a reliable framework for people to lean on through their health journey.
The IBX Pantone Blue of our letters is familiar and approachable, while bright pops of accent colors reflect our optimism and help us stand out in an a conventionally sterile landscape.
Both the visuals and copy of this campaign portray a brand that’s joyful, sincere and dependable. We’re simple and direct when it’s helpful, but always warm and human. The way we communicate is conversational, never didactic. And our focus is always on members and our community, not our own merits.
We created custom 3-dimensional letters for our photoshoot
FLY LIKE A SUPERHERO
With United playing a role in the new Spider-man movie in 2019, they wanted a 360 campaign to launch their partnership. So we teamed up with Sony/Marvel to create this campaign, starting with a brand new safety video.
For Tierney’s 2022 summer intern application we wanted to give applicants a fun way to show them how to level up their career, so we created this familiar 8-bit game animation to entice them to apply.
ADDY’S // Silver
TAKE CONTROL
United Trade is the business to business portion of the airline. With the launch of their new online portal for travel managers in 2017, we were asked to create a campaign to capture how the portal will make life easier for travel managers around the world - down to every little detail.