We created a campaign to convince New Yorkers to fly out of Newark airport (EWR).
The campaign launched with these taxi tops that use GPS real-time traffic data to dispel the myth that travel to JFK is faster than travel to EWR.
Cannes // One Show // Lurzer’s Int’l Archive // London International Awards // Communication Arts
As the B-2 stealth bomber reaches it’s 30th anniversary in 2019, Northrop Grumman sees a need to create a new stealth bomber - The B-21 Raider. So we created a 3 part documentary series about the B-2, to show how important this technology is to our country, what it meant to the people who were involved in the groundbreaking airplane, and how they will use their knowledge to shape the future of stealth.
United | Spider-man
FLY LIKE A SUPERHERO
With United playing a role in the new Spider-man movie in 2019, they wanted a 360 campaign to launch their partnership. So we teamed up with Sony/Marvel to create this campaign, starting with a brand new safety video.
THE ART OF CLEAN
To show the effectiveness of the Tide To Go Pen, I decided to create art from removing stains with the Tide pen.
Tide would open an art gallery displaying the new artwork to launch the campaign.
After the initial launch of the Tide art, Tide would then partner with a fashion brand, to create a line of clothing from stained clothes. I chose Diane Von Furstenberg because of her use of patterns.
Nothing will upgrade the way you look faster than a clean shave.
THE BLACKHOLE OF THE INTERNET
After spending countless hours researching Reddit, I realized one thing about it. It’s that you can get sucked in the website for countless hours, like a blackhole. And I found that Reddit users embraced this. So I created this campaign to position Reddit as the blackhole of the internet.
We would start the campaign with big bold OOH ads.
Once you’ve arrived on the website you would be greeted with a landing page with random content from the shower thoughts section.
While you’re on Reddit, targeted page take over ads will display the accumulated time you’ve spent on Reddit in real time.
One of the goals of Reddit users is get lots of views so your content moves to the top of the website. Reddit social media will offer tips on how to get the most views of your content.
United | Trade
United Trade is the business to business portion of the airline. With the launch of their new online portal for travel managers in 2017, we were asked to create a campaign to capture how the portal will make life easier for travel managers around the world - down to every little detail.
Animated infographic for United’s online series Big Metal Bird
LA TO SINGAPORE
Print campaign for the route launch between Los Angeles and Singapore. The longest flight of any airline and only nonstop of this length.
No matter who you are or what you do, everyone needs a special friend. To promote Busch’s line of hunting cans, we created a campaign to use the proceeds to take care of abandoned dogs and dogs in need, and train them to become hunting companions.
Busch would use real stories from the #Brew4Barks campaign and display them on their beer packs.
To get your story out there, you can upload it here on the #Brew4Barks microsite.