Visit PA: 8 Second Rodeo brand activation

Building off the momentum from our Visit PA tourism campaign launch, we wanted to make a statement at a place our audience would show up and show out: 8 Seconds Rodeo

Using the peacock chair, a symbol of black history and culture, we built a unique photo booth and giveaway to match the energy and style of Beyonce’s Cowboy Carter tour, empowering folks to showcase their best selves.