Customization Station
CCA’s flexible educational model inspired an interactive experience built around personalization and self-expression. To bring that idea to life, we created an arts-and-crafts activation where students could customize their own string bags, buttons, and booklets, reinforcing the idea that their education can be tailored to their individual needs. We also developed an educational compatibility quiz that invited students to answer a series of questions to discover how CCA’s adaptable approach aligns with their learning style, schedule, interests, and long-term goals.
The tent itself was designed as a conceptual extension of the CCA brand. Its exterior featured CCA’s traditional branding, creating an immediate and recognizable presence, while the interior revealed a custom-designed mural that celebrated creativity and self-expression. By requiring visitors to step inside the tent to access the creative activation, the experience became intentionally immersive—inviting students to move beyond the familiar brand identity and into a space that visually embodied the personalized, expressive nature of a CCA education.
