My name is Steven but I’ve been Graz since I was 5. In fact my college football coach thought I only had one name. Like Drake, or Cher.
I’m an award winning Associate Creative Director with a decade of experience at various agencies. I’m strategic, fast, efficient, but most importantly, passionate. Everything I do is from the heart. I’m highly professional, but I’m raw, sometimes unfiltered, and I don’t like corporate speak.
I create ideas that resonate with my personal experiences. My yearning inspires my creativity, curiosity, and drive for creation.
I have fun. I break rules. I love to be healthy and fit, but will eat more pizza than anyone you’ve ever seen. I watch as many movies as possible, and will stick with the bad ones until the bitter end. My family and friends are the most important things in the world to me.
What I do
Advertising
As an Art Director and now Associate Creative Director, I specialize in developing fully integrated campaigns. The work includes TV/video, print, digital, out-of-home, experiential activations, social media, and everything in between. Conceptually, I always start with a strong personal point of view, but art directionally, I try to remain flexible to accommodate the idea and the client. This approach has allowed me to build a portfolio of award winning work in many different styles, industries, and mediums.
Design
In addition to 10 years of experience as a traditional Art Director, my expertise extends into a broad range of graphic design disciplines. This includes brand identity, experiential design, POS collateral, some packaging, print, digital, and social, demonstrating my understanding of fundamental core design principles. This range has allowed me to seamlessly move between campaign thinking and design execution, without sacrificing craft. In the words of Massimo Vignelli, “If you can design one thing, you can design everything.”
Clients
From global brands to regional businesses—and everything in between—these are some of the clients I’ve spent my career creating campaigns for.
