Consumers view health insurance as a grudge purchase and don’t see value in having a relationship with their health insurance provider. So we developed a new brand position and creative expression to advance IBX’s connection with consumers.
Since launch, IBX has garnered more than 33.5 million impressions and over 9,500 clicks across digital video, display, and streaming audio — and has exceeded their sign-up goal by securing 27,195 new members during the Open Enrollment Period.
We built these custom 3D letterforms to represent IBX as the sturdy foundation of your health—strong, dependable, and built to support every decision with confidence.
We integrated these letterforms across every touchpoint of the new creative platform—from photoshoots and video to campaign assets and live events—ensuring a cohesive and unmistakable presence at every opportunity.
