you do you
When it comes to travel, African Americans tend to already know what they want: something fresh, but familiar. The typical, same old tourist spots don’t always feel like the right fit.
The Black community isn’t a monolith. So instead of selling a ‘one size fits all’ vacation, we empower Black travelers to experience Pennsylvania on their own terms and do the unexpected. This concept validates the uniqueness of each individual and opens the door for visitors to enjoy PA in an alternative, personalized, and unapologetic way.
We wanted to prove Black joy in Pennsylvania is not only possible, but plentiful. So, intention led every visual aspect.
The locations are hidden gems with strong connections to Black culture. The scenarios are moments of happiness that Black travelers authentically experience during vacation.
We encouraged collaboration with our talent, from the hairstyles to the wardrobe to the types of personalities. The result is a bright, bold, and beautiful portrayal of the many ways Black travelers can be themselves across the Commonwealth. Seeing is believing, right?
